Maybe you've got a business idea but no clue where to start — which systems you need, what to set up first, or how to avoid the mess so many businesses end up in. Or maybe you've already started, it's moving, but you know the systems holding it together are held together with tape. 

Either way, you're in the right place. 

Built to Run is a hands-on, two-day workshop for people starting a business and those already underway who know their systems and processes need to level up. Across two focused days, we take you behind the scenes of how we run our own businesses, show you the exact tools we use, and give you time in the room to start setting them up — so you don't just leave inspired, you leave with real systems already working. 

Day one builds your marketing engine. Day two builds the operation behind it. 

How the Two Days Work 

Day One: Marketing That Moves 

Day one is all about getting your marketing working — consistently, and without the guesswork. 

You'll learn the systems and tools we use to create content, plan and schedule it so it actually goes out (not just when you remember), and run the advertising side with confidence — including Meta ads that reach the right people. By the end of day one, you'll know how to show up, stay visible, and turn attention into customers. 

Day Two: The Engine Room 

Day two is about everything that keeps the business running behind the scenes. 

Everyone gets a high-level overview of the core systems — financial reporting, staff management, and customer management (CRM) — and then you double down into the areas that matter most to you. Rather than forcing everyone through the same checklist, we give you the time and support to actually set up the systems most relevant to your business, so you leave with them built and ready to go. 

What We'll Cover 

Day One — Marketing 

Content creation — the tools and systems to make content without the overwhelm

Content planning & scheduling — stay consistent and visible, on autopilot Advertising & Meta ads — reach the right people and turn attention into sales 

Day Two — Operations 

Financial reporting — get Xero set up with the right business units, build custom reports that mean something, and learn to read your numbers 

Staff management — how we organise, communicate and keep a team aligned without the chaos 

Customer management (CRM) — keep track of the people who matter and never let a lead slip 

You'll Walk Away With 

A working marketing system — content created, planned, and ads ready to run A clear roadmap of the systems you need — and which to set up first 

Key systems set up and running — not on a "someday" list 

Your Xero structured properly, with reports you understand 

Deep, hands-on setup in the areas that matter most to your business 

The confidence to start (or grow) without the chaos 

You won't walk away with "good ideas." You'll walk away with your systems sorted. 

Who It's For 

Built for anyone ready to do business properly from the ground up: 

Aspiring owners who know they want to start but don't know where to begin Startups setting things up right from day one 

Businesses that have launched but know their systems need work 

Owners who want to grow without the admin growing with them 

No business or tech background needed — just a willingness to work smarter, not harder. 

Details 

Dates: August 10 - 11 -two days

Location: Cambridge

Investment: $800 + GST per person, per day

Regional Business Funding may be available for those who qualify.

All workshop materials included
Lunch and refreshments provided

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Come in unsure. Leave ready to run. 

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